top of page
  • Writer's pictureBerlaymonster

PR Wars – Attack of the Drones

As someone who has never knowingly been on the mailing list of either organisation, BM was today surprised and delighted to receive two press releases in quick succession.

The first – from Interel Cabinet Stewart Hamish James Geraint (the EU’s competent authority, don’t you know) – stated:

“Interel appoints new MD for its European Affairs practice

– leading European Corporate Affairs Consultancy Interel today announced the appointment of Benno van der Laan as its new Managing Director for the company’s 35 strong European Affairs practice, Interel Cabinet Stewart. Benno is replacing Tom Parker who, after 11 years with the company, is moving on to join Interel’s strategic partner in Brussels, Cambre Associates, which is a specialized communications consultancy with which Interel has a close relationship.”

So close a relationship in fact, that a mere 109 minutes later, (Bois de la) Cambre Associates retaliated with the inflammatory:

“Press release: Tom Parker joins Cambre

– Cambre Associates is pleased to announce that Tom Parker will be joining the company as a managing partner and head of its public affairs practice. Tom will be joining Cambre as of January following his departure from Interel Cabinet Stewart, where he is currently managing director of the firm’s European affairs practice.”

Gosh, well, that was worth it. Upon questioning, it was revealed that the entire population of the EU Quarter reacted with utter, utter indifference.

If we’re going to be spammed, at least make it interesting…

Top Brussels lobbyists gather to hear the exciting news.

2 views0 comments

Recent Posts

See All


bottom of page