No news is great news
The European Commission has adopted a new and very welcome PR policy: if there’s nothing going on, say nothing.
Except this week the commission decided to say nothing in a press release.
To regular users (victims) of the commission’s press output, this may seem nothing new.
What was remarkable with this week’s example was the ultimate brevity with which they said nothing.
The blank press release was even left out on the commission’s document distribution table outside its press room, for journalists to pick up and peruse.
And helpfully, should the reader of the blank press release want to know more about nothing, the reverse side bears the contact details of someone in the press department who, presumably, is well briefed in nothing.