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  • Writer's pictureBerlaymonster

Bard brew barred

Taken, says ECJ

The European Court of Justice today said that a company seeking a trademark for a beer called ‘Royal Shakespeare’ couldn’t have it, because people might think it was being marketed by the renowned acting company of the same name.

The judgment has already done the rounds, and garnered some appropriate – if obvious – Shakespearean references in news reports.

Only Berlaymonster, however, has bothered to render the ruling in iambic pentameter and Shakespearean sonnet form. My pleasure.

Sonnet T‑60/10 Jackson International Trading Co v OHIM When companies like Jackson Trading Co. Approach the trademark office for to own The name of ‘Royal Shakespeare’, even though There’s already a brand that’s quite well-known, And when the RSC, for it is they, Kicks up a fuss because they stake a claim That’s just in law so they can rightly say They have a prior right to use the name, And when the EU courts in their review, Say people buying beer, they might confuse The famous troupe for makers of the brew, We know, that when it comes to drinking booze, That which we call a beer, when all’s complete, By any other name, would taste as sweet.

Delivered in Brussels on 6 July 2012

Judge Rapporteur BM

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